Patterson Fletcher

The task of this project was to design a logo for a tailored suits store. Representing a luxurious and expensive brand, the logo had to be elegant and clean. Another criterion was the inclusion of the full name and heritage of the store.  

Tools and Resources

Adobe Illustrator        Adobe Photoshop        GraphicBurger        Pexels

Logo Ideas

After trying out different fonts and letter combinations, I decided to go with Palatino Italic for the main letters on top and Poppins for the name written underneath. The heritage at the bottom is written in Palatino Bold. Those two fonts combined create an elegant balance of tradition and a modern feel.

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